A Magic Town, also known as “Pueblo Mágico,” is a very special and magical title awarded to towns in Mexico that are brimming with cultural heritage, historical wonders, and natural beauty. These Magic Towns are celebrated for their one-of-a-kind charm and their dedication to preserving the vibrant tapestry of traditional Mexican culture. 

Magic Towns radiate an inclusive and warm embrace to the LGBTQ+ community, making them a haven of acceptance and celebration. These towns paint their streets with vibrant colors, reflecting the diversity and uniqueness of all individuals. 

The atmosphere is charged with an electric energy that uplifts and empowers, creating a space where people can authentically express themselves. These towns exude an unmistakable spirit of inclusivity. In the magical tapestry of these towns, diversity thrives, and love knows no bounds.

What makes a Magic Town? 

To earn this special title, a town must meet a few specific requirements. It has a bustling central square where people come together to celebrate, it is steeped in historical and cultural significance, it offers delectable culinary delights that are unique to the region, and it boasts captivating architectural gems.

The central square, lovingly called “zócalo,” is like the beating heart of these magic towns, buzzing with festivals and cultural happenings. You’ll encounter historical landmarks and fascinating museums that proudly display the rich heritage woven into its very fabric. 

Along the way, you’ll find plenty of places to eat with fabulous varieties and flavors. Every bite tells a story of local traditions, offering a delightful journey through the region’s culinary wonders. 

In these enchanting Magic Towns of Mexico, you’ll find yourself fully immersed in the vibrant culture, relishing regional delicacies, and marvelling at the architectural gems that breathe life into the town’s captivating history.

The Magic Towns of Nayarit

Nayarit, a Mexican state, proudly houses four renowned Magic Towns, celebrated for their commitment to preserving their captivating history, vibrant culture, and cherished traditions. 

These towns offer a mesmerizing journey, where visitors can immerse themselves in the stories of the past, witness living traditions, and explore architectural wonders that stand as testaments to their enduring heritage. From the picturesque streets to the welcoming locals, Nayarit’s Magic Towns provide a gateway to an authentic and enchanting Mexican experience. 

Sayulita

Sayulita, a Magic Town that is a globally acclaimed destination for its exceptional surfing, holds the allure of a bohemian art colony and embraces a vibrant ex-pat community. 

Explore the fine art galleries, filled with captivating creations, and wander through the stylish and colorful shops that offer everything from trendy clothing to unique handicrafts, decorative items, handmade cosmetics, and exquisite jewelry. Don’t miss the plaza at the heart of town, where you can witness the vibrant display of colorful Huichol Indigenous art, showcasing their rich culture. 

Along the coastline, beachfront restaurants, and cafes beckon with wonderful locally made fare, while luxurious villas, cozy hotels, and rejuvenating spas provide a range of accommodation options for a truly pampering stay.

Sayulita is blessed with a large public beach, inviting visitors to soak up the sun and enjoy the soothing rhythm of the ocean. Throughout the streets, captivating murals and public art pieces add a touch of creativity and visual delight to the town’s atmosphere.

An open-air market brims with trinkets and treasures while offering a delightful shopping experience where visitors can find unique souvenirs and local crafts. If you love to shop, Sayulita has you covered with boutique shops, where fashion enthusiasts can explore trendy clothing and accessories. 

Lastly, a large metal sign stands as a beloved spot for capturing memorable photos, serving as a symbol of the town’s charm, and offering a delightful backdrop for cherished memories.

Compostela 

Compostela, a hidden gem in Nayarit, is a stunning Magic Town adorned with splendid churches and colonial architecture, each structure holding tales of the past. One of the town’s prized treasures is Mexico’s largest bird sanctuary, where nature lovers can marvel at the vibrant array of feathered friends.

Boutique shops offer a sophisticated experience, with one of the highlights being a coffee roaster, allowing visitors to indulge in the flavors of this coffee-growing region. The heart of Compostela beats at its large public square, bustling with life and energy. 

Surrounding the square, historical buildings stand as silent witnesses to the town’s rich heritage. As you wander the streets, vibrant murals add a touch of artistic beauty to the town’s charm. 

Treat yourself to traditional cookies, candied fruit, fresh fruit, and delightful candies, all while soaking in the lively atmosphere of Compostela. Compostela welcomes you with open arms, ready to share its captivating history, vibrant culture, and experience that will leave you with lasting memories. 

Jala

Located beneath the magnificent Ceboruco volcano, Jala is a charming Magic Town that offers a gorgeous mix of natural beauty and cultural treasures. The large public square serves as the vibrant heart of the town, surrounded by historical buildings that showcase Jala’s rich heritage. 

Despite the strong Catholic influence, Jala embraces all of its visitors with a warm and welcoming atmosphere. 

Related LGBTQ Nation story: A tiny Mexican town celebrated Pride for the first time. Something amazing happened

Explore the boutique shops, where you can find fabulous local finds such as spices, hibiscus syrup and liqueur, tequila and Mezcal, and delectable baked goods. Admire the art installations and murals that adorn the streets, adding a creative touch to the town’s ambiance that truly makes it a Magic Town. 

With the majestic presence of the Ceboruco volcano as a backdrop, Jala beckons adventurers to enjoy scenic hikes and breathtaking sunset views. 

Mexcaltitan

Mexcaltitan, the fourth magic town in Nayarit, holds a unique charm that has earned it the nickname “Venice of Mexico.” During the rainy season, canals form within the streets, creating a picturesque scene reminiscent of the famous Italian city. This car-free island is a vibrant tapestry of brightly colored houses, adding a splash of color to the surroundings. 

Beyond its picturesque setting, Mexcaltitan is renowned for serving some of the best seafood in Mexico, enticing visitors with delectable culinary delights. While we didn’t have the opportunity to visit Mexcaltitan, its distinct character, and culinary treasures are certainly worth mentioning.

Nayarit is a Leading Destination for LGBTQ+ Travelers

Nayarit is a tropical wonderland whose Pacific coastline stretches for almost 200 miles. Nayarit’s southern border unfolds just 10 minutes north of the Puerto Vallarta International Airport. Its northern border lies just 40 minutes west of the Tepic International Airport.

Nayarit is home to many wonderful cities, beach towns and small villages, all of which are ready to welcome and host LGBTQ+ travelers. From the gorgeous oceanfront resorts and restaurants of Nuevo Nayarit to boutique-heavy bohemian beach towns like Sayulita, the luxury hotspots of Punta Mita, including Thierry Blouet’s Tuna Blanca, and the rugged nature and beautiful wildlife of San Blas, Nayarit has a vibe to fit every style of traveler.

Riviera Nayarit Mexico offers a backdrop of intense skies, emerald mountains, abundant vegetation, and endless beautiful golden beaches for an unforgettable Mexico vacation experience. Nestled between the Pacific Ocean and the western Sierra Madre mountains, this stunning treasure awaits you: Riviera Nayarit, Mexico’s fabulous new vacation paradise!

Start planning your trip to Nayarit today with Visit Nayarit.